Blog
My Experience in a Dying Industry
Over the past few years - I've worked with businesses in industries that SHOULD get with the times to keep up. I had a brief stint working/consulting in the advertising department of a local newspaper in Queens, New York (for privacy purposes, I won't release the name of the paper.) The...
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The Importance of Quality
I came across an article in Inc. Magazine the other day about one of my favorite burger spots - Five Guys Burgers. The article is titled "How I Did It" - notes from the founder himself - Jerry Murrell. Throughout the...
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Accept Credit Everywhere with GoPayment and Square
The technology is a couple of years old now, but the practice of accepting credit cards everywhere starting to catch on. I always thought it's pretty awesome, and small businesses can really benefit from something like this. Whether you're a taco truck, painter, carpenter, consultant, clown-for-hire - these systems make...
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The Referral Incentive System
No matter how you market your small business (online, direct mail, social media) - the best way to get people through the door is through referrals. If one customer is happy, they tell their friends and family and direct them to your establishment and/or service. When those new customers are...
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How Work is Done
I saw this picture at a printing shop (fliers, business cards, menus, etc.) in Queens, NY. Absolutely genius. If you can't read it - it says: "We do three types of jobs here... Good, Fast, and Cheap. You may choose any two! If...
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A Successful Word of Mouth Campaign
At the end of the day, word of mouth is a businesses' best friend. Tools like Yelp, Citysearch, Google Places are may help you reach a broader audience - but it all starts with good old fashioned word of mouth marketing. Perfect example: About 10 years ago, when I was...
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Take Advantage of ‘Free Advertising’
If you're a small business owner, you should keep an eye open and take advantage of all the tools on the web that serve as 'free advertising'. Sites like Craigslist, Google Places, Yelp, Citysearch, MeetUp, etc. can all be considered free advertising for your business. It may take a little...
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YouTube – More Free Advertising
Not everyone can afford to have a TV ad professionally made, produced, edited, and aired on local channels. I work at an advertising agency, trust me, I know, it's expensive. Enter YouTube, Google's $1.65 billion dollar baby. As another addition to my post on free advertising - small businesses...
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Ari Gold – Every Entrepreneurs Fictional Hero
I found this link last night containing the top 6 business-man-boner-inducing Ari Gold moments: http://bit.ly/b30tCX I wasn't satisfied though, so I decided to post my own Ari Gold hall of fame. Enjoy! #5 - Ari Gold vs. Josh Weinstein. Ari goes buck wild when Weinstein, his former assistant,...
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